Medical Device Company with Patented Technology
RESULTS: Raised over $15MM in fresh capital to sustain and expand the company. Designed next-generation products based on cloud technology. Acquired nine (9) original equipment manufacturers (OEMs) to embed next-generation products into market-ready solutions. Recruited and trained more than two dozen distributors. With thousands of new product units shipped, the offering is now the industry standard.
CHALLENGE: Expand the marketplace while reusing intellectual property. The company also needed to update its business plan and raise expansion capital.
ACTIONS: Inspected intersectional applications for applicability of the existing technology. Analyzed and recommended growing markets. Forged new relationships and recruited third-party sales and distribution. Created and delivered products and programs to embed into third-party products.